How do you reach a worldwide audience without spending a fortune? The answer is online video.  It is the most popular way to reach your target audience and create brand awareness with a small amount of effort.  Communicate your values and vision directly to your audience so that it gives more depth about who you are.  Add this to your marketing strategy and watch the results come pouring in!

Videos create an instant rapport with your audience.  To do this successfully, you should give as much valuable information as you possibly can.  Anything that will help your audience is going to invoke trust and we all know that we buy something from someone we like.  The main thing to remember is what message are you trying to get across to your audience and in which way.  Is it meant to be light hearted or serious?  It’s always best to be yourself and keep it real as if you are talking to your clients face to face.

So you must create trust and rapport in order to capture qualified individuals who want more of the same content and can spread the word about your business virally for you.  Other highlights that can make your video more compelling are, studio tours, client testimonials, and videos and images from an actual shoot.

So how do you get started?
This question depends on how you want to present your image and your brand.  A more effective video will need to have a professional approach.  Some of you are tech savvy and can use your webcam and video editing tools to create a professional video.  However, if you are not technical and not sure how to produce a video yourself, it’s best to talk to someone who does such as a video producer.

Where do I post my video once created?
Once you have produced your video you should add it to your website.  Then proceed to post your video on top social sites such as You Tube and Digg.  Don’t forget that you will need to spend a lot of time building a friend base and networking with people who are interested in your content as much as you are theirs.

Take a look at what Kenneth Dolin used video on his website:

http://www.kennethdolin.com/about

So what are you waiting for?
Whether it is through your webcam or a professional video producer, get out there and create a video that will connect you to your clients.  This can ultimately result in more bookings and sales and who knows a long lasting relationship!

Are you using video to market yourself?  Tell us how it has helped you.